The success of social media marketing lies in the right combination of fruitful strategies. The wrong combination will simply reduce the traffic of your target customers instead of attracting them. By designing your social media strategies, such as social media optimization, based on current trends, you can increase your profits and use social media sites effectively for marketing. These are the recent trends highlighted in an article published by Forbes based on the 2013 Social Media Marketing Industry Report.
Poor use of social bookmarking sites
According to research reports, the use of social bookmarking sites has dropped to 10% from 26% in 2011. This notable drop in usage clearly indicates the decline in bookmarking sites. While sites that include Twitter, StumbleUpon, Reddit, and Pinterest are still popular with marketers, most sites (eg DIGG, Friendfeed) are about to die. Therefore, it is not a good practice to blindly trust a bookmarking site for marketing purposes in today’s scenario. Instead, search for the most popular sites and bookmark them with great caution.
Decrease in daily offer sites
The features of the daily deals or simply the deals of the daily deals are considered to be a powerful way to attract a large number of targeted customers at best smm panel the same time. The research report states that around 80% of marketers are not interested in using the most popular daily deal sites, including Groupon or Living Social, for their campaigns in the near future.
Now people focus more on the substantial amount of returns they receive on their purchases over time. Therefore, it is advisable to use social media sites for long-term marketing goals rather than daily goals.
The best sites for social media campaigns
Marketers who use social media for marketing will obviously run social media campaigns (using social media sites for promotion) for their products or services to attract specific customers. Campaigns will only be successful if the site in question is popular with customers. Research report indicates that marketers who spend more than 40 hours a week on social media marketing run their campaigns more intensively via Google, You Tube, Pinterest and Instagram than those who spend six hours or less a week on social media marketing . Additionally, roughly 92% of marketers with five or more years of experience prefer LinkedIn compared to 70% of marketers with less than five years of experience. Forum marketing has also dropped to 16% this year from 24% in 2011.